Located in Saginaw, Michigan
Schell Spinal engaged MindChip Industries for a full website redevelopment at schellspinal.com, elevating their presence as Michigan’s premier spine care and pain relief center. Led by Dr. Schell, a pioneering neurosurgeon, the practice specializes in minimally invasive spine surgeries, back pain treatment, carpal tunnel care, hip pain relief, and advanced procedures like spine instrumentation.
Client Challenge
The outdated site failed to showcase patient testimonials, Dr. Schell’s innovations in outpatient spine surgery, and services for Detroit-area residents. It lacked modern SEO, responsive design, and trust signals like review integration amid competitive healthcare searches.
MindChip Solution
MindChip rebuilt the WordPress site with Bootstrap 5 for seamless mobile access, Gravity Forms for appointment bookings, and keyword-optimized pages targeting “Michigan spine surgeon” and “minimally invasive back surgery.” Custom sections highlighted testimonials, procedures, and Dr. Schell’s expertise—all developed in-house in Michigan without outsourcing.
Results Achieved
The redeveloped site now prominently features glowing patient reviews praising pain-free outcomes and compassionate care, driving more inquiries for spine instrumentation, injections, and surgeries. Enhanced SEO boosts local visibility, reinforcing Schell Spinal’s reputation as a multidisciplinary leader. This veteran-owned redevelopment delivers measurable growth and patient trust.
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