Jason Heien, founder of MindChip Industries and nationally recognized facial hair competitor, has joined forces with his wife Bek in the 2026 America’s Favorite Couple competition. The nationwide contest will crown one couple whose story appears in an advertorial in Variety magazine, alongside a prize package, including a cash honorarium and an exclusive photo shoot and dinner experience in Los Angeles.
America’s Favorite Couple is operated by Colossal Management as part of a fundraising campaign for Action Initiative Team, a 501(c)(3) public charity. Donations raised during the competition support Oceana, which protects and restores the world’s oceans, and the Los Angeles Regional Food Bank, which mobilizes resources to fight hunger in their community.
“We’re doing this because we believe real love is built in the everyday moments – and because we love that this contest channels all that energy toward hunger relief and ocean conservation,” Jason said. “We’re asking our friends, family, and colleagues to support us with a free daily vote, and to share their own love stories along the way.”
Public voting for the 2026 competition opened on July 6, 2026, with successive rounds narrowing the field from Top 20 to Top 15, Top 10, Top 5, Group Finals, Wildcard, Quarterfinals, Semifinals, and finally the Grand Prize winning couple announced in October. Every eligible voter receives one free vote every 24 hours after verification, with the option to donate for additional votes.
Jason and Bek are inviting supporters to visit their contest profile, cast a free vote once per day, and then share their own answers to key questions: How did you meet? When did you know this was “the one”? What moment best represents your relationship? By turning the campaign into a celebration of love stories, the couple hopes to build a ripple effect that supports both their run in the competition and the underlying charities.
To learn more about the competition and cast a free daily vote for Jason and Bek, visit:
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