Starting a Health-Based Business in Detroit? Start It Off the Right Way

Health and wellness are key to happiness. People who focus on their health seek out food, exercise centers, and guidance to optimize their overall health and happiness. When you start a health-based business, you help these individuals meet their health goals and live better lives. But to be successful, you must take steps to start your business the right way – and MindChip has some tips to help you do just that.

Establish a Legal Business Structure

You’ll have a choice of several business structure options when starting your venture in Detroit, including:

    Sole proprietorship

  • Partnership
  • Limited liability company
  • Corporation
  • S Corp

By thoroughly understanding each structure and analyzing your plans and goals, you can choose the right one for you.

A partnership may be appropriate if you go into business with another person. You both share the profits and take responsibility for the losses. Both limited options allow you to receive funding from shareholders and remain in charge of the business.

If you want to protect yourself from litigation and gain tax advantages and flexibility, then forming an LLC may be your best option. Instead of hiring an attorney, you can save by using a formation service like ZenBusiness to register your LLC.

Put the Right Team Together

A major aspect of starting a health-based business is the hiring process. You need skilled, dependable people. The growth of your business is riding on it. 

Before you begin, determine the positions you need to fill and list requirements for each one. As you’re choosing your staff, make sure each employee meets the requirements and you screen them well.

Know Your Target Market

As you begin, think carefully about your target demographic. For instance, are your customers mainly men or women? Does age play a role? Is your business area-specific, or can you conduct it online? By understanding your target market, you can focus your efforts on attracting the right individuals and avoid wasting valuable time or resources marketing to the wrong crowd. 

Use the Internet to Your Advantage

Around 4.6 billion people use the internet worldwide. It’s safe to say that at least some of your target marketing is online. When you have a website that looks professional, you can reach those people and grow brand awareness. Additionally, use social media to your advantage. Believe it or not, 3.6 billion people are active on social media right now according to Statista, and that number is only increasing.

The business advantages of the internet don’t end there, though. There are plenty of great online resources that can save you a bundle. For instance, the internet is also a great resource for those putting together their workspace because it allows you to research product reviews and make sure you’re getting the best deal, whether you’re looking for desks and chairs or searching for the best upholstery cleaning company to help you polish up that office for meeting clients.

Create a Noteworthy Web Presence

Owners outside a storefront on a street. A couple running an antique shop.

Without a website the world at large has no idea you even exist. Team up with an experienced and talented design agency like MindChip to create an online presence that will showcase your message and image. An important part of conveying your image is a logo. The Houston Chronicle explains that a logo represents your business and is part of potential customers’ first impression of your company. A logo designer can help you create an appropriate one. Use online job platforms and read reviews to help you find the right logo designer for you. Be sure to inquire about the delivery time and price. 

Of course, you will need a functional online storefront. Stick to an intuitive platform like Shopify that allows your customers to shop with ease. If this is well out of your wheelhouse, you can use job boards to easily find an expert freelancer to create your site for you.

Build Your Brand the Right Way

Since your money, time, and future depend on your health-based business, start your brand off the right way. Have a plan and always keep your target audience in mind.

MindChip provides best-in-class web services in the area of website design/WordPress development, graphic design, and photography. Connect with us today for more info!


Article written by Tina Martin

Tina Martin stays busy as a life coach and works hard to help herself and her clients achieve a healthy work-life balance. She started as a side project to reach as many people as possible, and encourage them to put their dreams first. She is also working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True.

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