The Five Principles of Web Usability

Yellow web availability

Availability

Yellow web availability

Availability is basically how easy it is to access and and navigate around your WordPress website. Your website’s availability (the speed of which it is rendered), is 100% affected by the web hosting platform you choose.  The coding of your website and by how compatible it is with all the devices users are accessing it.

Just a reminder: MindChip Industries recommends Flywheel WordPress Dedicated Hosting, and develops all WordPress Websites to be device agnostic.

Web usability clarity

Clarity: Web Usability

Web usability clarity

Visitors come to websites with specific goals in their heads, those goals don’t include checking out your web design skills. If your WordPress website design confuses visitors, they will require more time to find the information they are looking for. They might actually forget their the real reason altogether and leave your WordPress website. In both cases, the visitors are  leaving your website annoyed and dissatisfied. They will more than likely NOT be coming back. Clarity is the top tier core of web usability.

Company Brand | Recognition

Recognition

Company Brand | Recognition

Recognition describes the learning process users undertake when they visit a new site. You might not feel that your website needs to be studied to be used. In reality, all websites require at least just a few seconds of assessment before a user can interact with them. It would be horrible if in those few seconds, your website is still loading. The majority of all  users will need to navigate back to your homepage, and most look for your logo in the top left corner of their screen. If your web usability works differently, they will have to spend a few seconds learning navigation to get back to your homepage. When your website is designed for web usability, your developer / designer strives to keep this learning curve down to a minimal time.

Credibility | WordPress Developer

Credibility

Credibility | WordPress Developer

Lets say customers easily find the content or functionality they’re looking for. They might not trust it. If they don’t trust it, the website is worse than useless for them. It’s wasting their time.

There are several ways to demonstrate and display your credibility through your website design. Being transparent about your business and goals is one way.  Displaying Google reviews, or other website reviews is another.  Providing links to company up to date social media accounts is another way.

Find purpose with Relevance | WordPress Developer

Relevance

Find purpose with Relevance | WordPress Developer

Relevance is the most complex issue in web usability because it describes whether the content that your customers see on your site is engaging. Creating engaging content involves carefully defining your target audience, determining what they want and meeting their needs as clearly as possible.

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