With mobile becoming an important communication and sales channel, Google is excited to integrate more mobile tools into Analytics. The new Analytics App
The Intelligence Alerts Widget makes it easier to spot unexpected changes on your website
Automatic and custom alerts are now in the dashboard! In the dashboard, you can see a timeline graph of the number of automatic/custom alerts. Curious for more details or there is spike in the number of alerts? Click on the widget, and it leads you to the appropriate reports.
Measure your mobile application with Analytics
Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases.