Brochures or pamphlets are types of corporate literature seen in displays and racks advertising various services / information. Frequently, they are used to give information to advertise a product or place, give advice, and tons of others scenarios. Brochures can be designed in several different formats, and sizes, and shapes. They can be a single-sheet that is bi-fold or tri-fold. Bi-fold brochures have prints on both sides and are folded into halves. Tri-fold brochures are also printed at both sides but are folded into thirds. Other brochures are made with a Z-folded or a C-folded.
An effective brochure educates the customer, gives identity / credibility to the purpose or company, expands the market and encourages customers to take action.
We utilize the following steps to help us (and you) along the way.
1. Concept, theme and structure.
We need to determine what the brochure will be used for or how it will be used. Will it be mailed? Is area for postage and an address required? We need to know this first. Then, we acquire all the needed information for the brochure so that you can choose the design for it. You should also keep in mind that graphic designers are communication designers. Make sure that you are able to give the correct message directly to those who will receive the brochures.
2. Uniqueness and creativity.
This is VERY important. Your brochure design has to be original, eye popping, and unique. People should easily recognize it with just one glance. Look at a competitor’s approach in their brochure design, and we can create a design that will stand out and outshine the competitors. Clients appreciate a great design that is original and give them a great identity.
3. Print size.
Size Matters. It is important to know the print size. Designing for a brochure in an 8.5 x 13 layout but changing it to 8.5x 11 changes the design. It could ruin the design and make everything look cramped.
4. High resolution.
We will only use high resolution images in your layout. If we were to use a low resolution image, once it is printed, those images will become blurry or pixelated. Might look fine on the monitor or in a proof, but it is different when printed. We use use at least 300 dpi to have a sharp, clean and crisp printed product.
Fonts are very important. We choose ones that fit the purpose of the brochure, and the company. Using the right font size, also changes how the brochure delivers the information.
6. Headlines, bullet points, charts and images.
Simplification of writings in the brochure. No one reads massive blocks of text in a small sheet of paper. We help make it easier on the eyes by using headlines and bullet points and graphics. These grab the reader’s attention quicker, and more importantly to specific points of the brochure.
7. Call to action.
Since brochures end up in the hands of the readers, ask the customers to take action. Invite them to see your store, place an order, schedule an appointment, like your Facebook page, or follow you on Twitter. A brochure would be pointless if there wasn’t this call for the customers to do something in response to the information they received through the brochure.
8. Eye Popping / Attention-grabbing designs.
No matter the purpose of your brochure, we will make sure it is an attention grabber. We use our creativity to do this. Potential costumers surely want to get a copy if they find it interesting. So, we make sure we deliver an eye-catching design.
9. The cover.
The cover is an extremely important aspect in the design of the brochure. Attracting and welcoming the customer to enter your world and take one. We like to use minimal words and vibrant imagery. We also keep in mind that the front cover is the first thing the client will see. We will make your cover appealing so potential customers will have the urge to pick it.
10. The correct paper.
Consideration for the paper that your brochure will be printed on is just about as important as the design. Brochure design is useless if it is not used in conjunction with a good paper. We like to use UV Spot Gloss, with thicker or heavier paper; which in turn, makings the your customer think that your company is more professional.
11. Designed to make it worth keeping.
A great designed brochure with vital information; the potential customer might want to keep it! We feel there should be something in the brochure that will increase its value and will make it worth keeping. Whether it’s a pop out image or make your brochure a different shape to make it unique. The more creativity you use, the more value to give brochure.